Social Networks and good practices, digital marketing and commercialization through the Internet
Course description
This course was designed to improve the experience of solidarity economic enterprises in the use of social networks to promote their products, services and principles. Therefore, it intends to present the basic structures of marketing and the main social networks, as well as provide general guidelines on how to create good content and strengthen the relationship between public, consumer and enterprise.
Objectives
- Recognize the most used Social Networks currently.
- Understand the management of posts on social networks.
- Know the digital tools available for free (WhatsApp, Facebook and Instagram).
Study units
- Social Networks
- Digital Marketing
- Internet Sales
- Good Practices in Digital Media
Dedication
- Theoretical study (80%)
- Activity (20%)
Student commitment
- Access
- Study
- Perform activity
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