Market analysis and pricing

Course description

In this course we will study important market concepts for solidarity economy enterprises, such as fixed and variable costs; sales revenue, taxes and fees; billing; calculation of the sale price; preparation of the business plan, analysis of the consumer public, competitors, suppliers; to understand the type of product or service, market segmentation and planning of strategies for insertion and consolidation of the enterprise.

8h Workload
    
Certification Available

Objectives

  • Understand notions of accounting and financial management.
  • Know useful tools for defining the expected return/sales prices.
  • Know market planning fundamentals.

Study units

  • 1
    What market?
  • 2
    Opportunity costs and the sacrifice of saving
  • 3
    Saving and investment
  • 4
    Effective costs: some accounting denominations
  • 5
    Pricing strategies

Dedication

  • Theoretical study (80%)
  • Activity (20%)

Student commitment

  • Access
  • Study
  • Perform activity
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